Informa Markets’ Global Licensing Group, the leading trade show organizer and media partner in the licensing industry, today announced the expansion of its License This! Program launched for the first time in the US market order Expo Virtual license in addition to returning to Trademark licensing Europe for the twelfth time in a row.

As part of the expanded global initiative, both events, which are organized in cooperation with the industry association Licensing International, offer selected illustrators, designers, animators and product inventors the exciting opportunity to present their concepts online in front of an expert jury and to an audience of manufacturers, dealers and Brand owners to win face-to-face consultation with members of the jury and the regional competition sponsor, a free stand at an upcoming Global Licensing Group exhibition, and a one-year membership with Licensing International and one-year membership with the Products of Change Group.

Participation in the free competition is open to the Brand Licensing Europe and Licensing Expo communities. visit Here an application for License This! put.

The competition within each region consists of the following three categories:

  1. License this! Character & animation

  2. License this! Brand & Design

  3. License this! Inventions & product innovations

The categories Character & Animation and Brand & Design are both aimed at unlicensed brands and properties that want to use the platform to secure a license agreement or agency representation. Jurors are looking for new creative concepts that have the potential to spread across multiple product categories. Typically, applicants are focused on illustrator, publishing, or animation.

The Inventions & Product Innovation category, supported by partner InventHelp in the US and Mojo Nation in Europe, is about tangible product inventions that are patented or pending, or innovative product designs that would benefit from licensing, either through Inbound (i.e. putting). a mark on it to improve it) or based on a manufacturer (i.e. wearables licensed by a mass manufacturer from the inventor). The assessment is based on the uniqueness of the product design of the invention, the brandability of the product and the presentation and presentation of the submitted video. All three categories take sustainability into account in the assessment.

The story goes on

The virtual edition of the Licensing Expo is led by Warren Schorr, Vice President of Business Development & Global Licensing at Crayola, who is working to build and grow a brand that has become a household name. “Licensing is an immensely powerful tool that companies use to extend their brand reach into consumers’ lives. Licensed products can often give innovation, creativity and personality to product lines across categories, ”said Schorr. “I am honored to chair the jury and help selected License This! Participants navigate the exciting world of branding and new product development.”

“Discovery and creativity are the pillars of the Licensing Europe and Licensing Expo brands, both of which form the foundation of the License This! Program,” said Anna Knight, VP Licensing, Informa Markets. “Our goal with the competition is to bring new artists, illustrators and product inventors into the industry on a global scale by giving them unique access to mark their place in the licensing industry, and we look forward to this year’s list of creatives . “

The virtual edition of the Licensing Expo is sponsored by WestEnd Software, the leading software solution for the licensing industry, and works with InventHelp for the Inventions & Product Innovation category in order to use their extensive know-how in the invention process. “InventHelp is pleased to announce our continued partnership with Licensing Expo, which provides the inventor community with a unique opportunity to showcase their inventions to decision-makers at such major brands and industries. The original Pitch The Brands program has been held on the US since its inception in 2018. Markt and are very excited to merge this competition with License This! In order to further develop and improve the program. “

To learn more about License This! and to submit an entry, please visit Here.

Follow the Licensing Expo on social media: #LicensingExpo

Follow Brand Licensing Europe on social media: #BrandLicensingEurope

About Licensing Expo

Established in 1980, the Licensing Expo is the world’s largest and most influential annual trade fair dedicated to licensing and branding. Every year more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors and license agents from over 70 countries take part in the Licensing Expo. The Licensing Expo is part of the Global Licensing Group of Informa Markets, the leading trade fair organizer and media partner in the licensing industry. Its mission is to bring licensing opportunities around the world by bringing brands and products together.

About Licensing International

Licensing International is the leading trading organization for the $ 290 billion global branded licensing industry. Licensing International’s mission is to promote the growth and expansion of branded licensing around the world, increasing professionalism for licensing practitioners, and creating greater awareness of the benefits of licensing in the business world at large. Established in 1985, Licensing International members in over 40 countries enjoy access to a range of benefits, including extensive educational programs and worldwide networking events. visit for more informations.

About InventHelp

The License This! The competition, formerly known in the US as Pitch The Brands, is made possible through a collaboration with Licensing Expo and InventHelp, which have been helping inventors submit their invention ideas to companies for 35 years. Based in Pittsburgh, Pennsylvania, the invention services company has more than 65 sales offices in the United States and provides inventive services such as prototyping, 3D design, and patent referencing.

Via WestEnd software

WestEnd ™ Software Inc. is an innovative developer of enterprise software solutions for the license and entertainment industries. The WestEnd ™ Workspace solution provides a comprehensive end-to-end suite of software tools that enable licensees, licensors and agencies to better manage all aspects of their licensing programs, including contract life cycles, product approvals and royalties.

About Mojo Nation

Mojo Nation is home to Mojo Nation and Brands Untapped. Mojo Nation covers the world of toy and game design and hosts conferences, awards and pitching events for inventors. Brands Untapped is a licensing industry platform focused on the creativity and design behind brand expansions and collaborations across all industries, from Haribo sneakers to Bond-flavored popcorn.

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US media contact
Lauren Lloyd
[email protected]

UK media contact
Charlie Le Rougetel at BIGTOP
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