Bill Burke | Source: Licensing International / The Toy Book

International licensing named Bill Burke senior vice president of marketing strategy and communications.

Burke is a worldwide licensing veteran with more than 20 years of experience, most recently as Senior Vice President Marketing for CBS Consumer Products. For the past 13 years, Burke led global marketing, retailing, international licensing, and licensing for brands such as Star Trek.

“We’re excited to have Bill join the team,” said Maura Regan, President of Licensing International. “Bill’s deep industry relationships, combined with his deep marketing expertise, will tremendously strengthen Licensing International’s mission to drive our members’ business and elevate our industry to the wider business community.”

Before joining CBS Consumer Products, Burke developed strategies for brands such as Thomas the Tank Engine, Bob the Builder, Barney and The Wiggles at HIT Entertainment. Before that he developed licensing partnerships for Sesame Street and Dragon Tales at Sesame Workshop.