Content is king and licensing is queen.

If you’re a licensor, licensee, retailer, or agent, you have likely worked on a content licensing program. Whether it’s a clothing line inspired by hit anime like “Dragon Ball Z” by Toei Animation, an adorable Baby Yoda collectible based on “The Mandalorian,” or cookware inspired by kids’ series like Chefclub, the content inspires a variety of licensing agreements and product launches.

To gain more insight into the growing and complex role that content plays in the governance of licensed consumer product programs, License Global is seeking your feedback. Our new survey also aims to find out how the licensing industry can best leverage content opportunities in 2021 and beyond. The results of this study will create insights that will be passed on to respondents.

Take our survey hereYou will also be entered into a raffle to win one of five Amazon vouchers worth $ 50.