SANTA MONICA, California – (BUSINESS WIRE) – Informa Markets’ Global Licensing Group is announcing its calendar of events for 2021, kicking off the Licensing Expo in August, which will now be a fully virtual experience, allowing the broadest and most robust cross-section of attendees from retailers, manufacturers and brands from around the world World come together to do business, network, learn and discover new IP.
Expect the following at Licensing Expo Virtual:
Curated matchmaking that enables brands, manufacturers, and retailers to connect.
Digital Brand Roadshows that bring brand discovery to the fore and highlight new, innovative and compelling IP addresses by category.
The Licensing University program that provides information on the basics of licensing, the latest topics in the licensing business, and more
Licensing International’s highly anticipated Licensing Excellence Awards, which recognize the best licensing programs, retailers and licensees in the industry, will be streamed live on the first day of the biggest licensing week, August 24th.
“We heard about our industry and the best way to serve the international market in 2021 is to have in-person experiences later this year as well as a rich online experience that anyone can join this summer” he says Anna Knight, Vice President, Licensing, Informa Markets. “We have all felt the ramifications of not being able to meet in person in 2020, and while the pace of recovery is promising, we are serving a truly global market. Feedback from Licensing Expo customers and partners shows that August is too early for the majority of licensees to properly plan and conduct attendance at a personal event of this size and scale with ongoing restrictions on international travel and business travel. Our mission remains to create the most valuable platforms for our industry to network and grow. So we decided to focus our efforts on our virtual experience in August, followed by face-to-face events in the fourth quarter and beyond. ”
Scheduled to take place August 24-26, 2021, Licensing Expo Virtual is a free event powered by a robust online platform that enables exhibitors and visitors to schedule and hold meetings, enjoy content on demand as well as guide and search and discover the largest selection of properties that can be licensed worldwide.
“Licensing International’s mission is to serve the licensing industry, drive our members’ businesses forward, and celebrate our successes as an industry,” said Maura Regan, President of Licensing International. “Licensing Expo Virtual does all of that and we are proud to be the exclusive sponsor.”
Following the Licensing Expo Virtual, the first Brand & Licensing Innovation Summit US will take place (October 27-28, 2021), which will take place live and in person in New York City on Convene Liberty Street. After launching Europe in June this year and adding 300 to 400 license and brand managers, B & LIS offers trends and forecasting, insights into retailers, insights into growth categories and insights into digital and content innovations to make it easier to navigate ever-changing ever-changing Retail, content, and consumer landscape.
In November, Brand Licensing Europe will take place live and in person at ExCeL London from November 17-19, 2021. An online event will follow two weeks later (November 30 to December 1, 2021). To make online participation and navigation seamless, BLE will use the same platform as Licensing Expo Virtual.
In-person B&LIS and BLE events are organized in accordance with Informa’s AllSecure health and safety standards to ensure that all attendees can safely and securely attend.
The Licensing Expo will take place May 24-26, 2022 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
For more information about the Licensing Expo, the exhibition or how to participate free of charge, please visit www.licensingexpo.com.
Licensing Expo Virtual | August 24-26, 2021
Innovation summit for brands and licenses | 27.-28. October 2021, Convocation – 225 Liberty St., New York, NY
Trademark Licensing Europe | (personal) 17.-19. November 2021, ExCeL London | (online) November 30th – December 1st, 2021
Licensing Expo 2022 | 24.-26. May 2022, Mandalay Bay Convention Center, Las Vegas, Nev.
Information on the Global Licensing Group
The Global Licensing Group at Informa Markets is the leading trade fair organizer and media partner in the licensing industry. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced by the Global Licensing Group at Informa Markets for the licensing industry: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, Brand Licensing Innovation Summit, License Global Magazine, License Global Daily E-News and the Licensing Mixtape Podcast. The Global Licensing Group events are sponsored by Licensing International.
About Licensing International
Licensing International is the leading trading organization for the global branded licensing industry with sales of over $ 290 billion. Licensing International’s mission is to fuel the growth and expansion of branded licenses around the world, improve the professionalism of licensing practitioners, and create greater awareness of the benefits of licensing for the entire business community. Licensing International members were founded in 1985 and have access to a range of benefits in over 40 countries, including extensive educational programs and global networking events. visit www.LicensingInternational.org for more informations.